Welcome to 2025! As the calendar turns, it’s the perfect time to reflect on the past and set sail toward a future filled with fresh opportunities. At Orca Media, we specialise in helping businesses in the Marine Industry (including the Superyacht, Cruise Ship, Shipyard, Marine Interiors, and Marine Product Industries) navigate their digital presence with precision and impact through use of high-end photography, cinematic videography, drone operations, social media marketing, SEO / blog writing, and much more.
This year, it’s all about breaking away from outdated strategies and embracing cutting-edge techniques in both content creation and digital marketing applications to elevate your brand’s visibility. 2024 saw our team of professional content creators and marketeers assisting some of the largest brands known globally; including BURGESS Yachts, Yachting Partners International, Superyachts Monaco, Falcon Tenders, Hill Robinson, Gym Marine, AROS Marine, SMC Design and many more. Each one of these clients were able to enhance their online presence and start conveying their brand values, status and industry experience through creative storytelling.
As 2025 continues to unravel we will see our team travelling the world to some of the most renowned Maritime Industry locations to support clients in their exciting journeys. This will include anything from interviews, brand establishment and general yacht show content at events like Monaco Yacht Show and Palm Beach International Boat Show, to vessel launches and newbuild progress videos at Shipyards, charter yacht promotional content on the water at some of the most desired Mediterranean and US/Caribbean anchorages for Yacht Brokerages, and so much more. One of the best things about our business is that each day, enquiry, project and client is so different, and it allows us to grow with each production we manage. So far for the New Year we have enquiries taking us to Thailand, Germany, Mallorca, Monaco, Turkey, South of France, Greece and Nassau. See if you can keep up with us!
Glancing back to the year just passed (2024), we are filled with gratitude from the lessons learned, clients / projects won, growth, and friends made. Our top 5 moments of the year include:
- Filming onboard arguably THE MOST famous yacht in the world.
- Being featured in both Dockwalk and Superyacht Content for articles that highlight our fantastic “Your Charter Movies” service (Here) & the inception of Orca Media following Founder Callum Johns’ stint as Superyacht Crew (Here).
- Growing our team, and growing our skillsets to deliver better products to our clients for 2025.
- Travelling to 10+ countries in a single year (some multiple times).
- Providing Your Charter Movies to new and existing clients, bringing extra value to guests’ experiences on charters, globally.
We have proudly supported luxury brands worldwide by providing their customers with straightforward solutions and answers through the use of creative media. We achieve this by producing content that conveys all the essential information in a concise, clear, and effective way.
For instance, consider a yacht brokerage with a client seeking a yacht to charter. The client might search “How to choose the best superyacht for charter” or simply browse the brokerage’s website or consult their charter manager. In such cases, our promotional videos for charter yachts can highlight the vessel’s finest features, toy list for your water thrills, itinerary options, crew profiles, and overall experience. Capturing the lifestyle and painting a picture for the client of how they might feel when charting said yacht can be the difference between a successful booking or not.
Whether you are a guest seeking tranquil and private escapes, a family looking for a trip that caters to everyone’s needs (including the children), or a group of friends ready to celebrate in style, our movie magic ensures you’ll know exactly what each yacht can offer.
Here’s a production we created for Yachting Partners International that highlights a family focussed yacht charter: https://youtu.be/75Yqr-ZoIjA?si=OLCeamZ95OdQGRkk
What are we looking forward to seeing more of in 2025? Due to our passion for the ocean and stunning coastlines where our beloved yachts anchor, we want to protect them. We at Orca Media can’t wait to see the new innovations and practices put in place for sustainability, a cleaner and healthier environment, and supporting those in need. The Superyacht and Cruise Industries are often misunderstood and not enough people know about the resources, jobs, and economic advantages they bring to the world / local areas of operation. Hopefully as we head into 2025, more awareness will be spread surrounding these topics. One of the great acts of awareness we saw this year was whilst attending the Cruise Ship Interiors Expo in London, where they hold a Sustainable Design Summit and openly discuss a better and brighter way forward for the future. Another great event that does this is METS Trade (Marine Equipment Trade Show) as back in 2022 they introduced the “Superyacht Sustainability Route”.